Sustainable success comes from a place of selflessness, not selfishness.
Jonathan Keyser is the founder and thought leader behind Keyser, a world-class commercial real estate advisory firm. When Jonathan first started his career in real estate, he was ruthless; he was a shark. This was because everyone else in the industry was a shark and he thought that’s who he needed to be in order to succeed. Boy, was he wrong! After years of being unhappy, he decided to make a commitment to turn his business philosophy and his selfish attitude around. After 5 years of working at it, his business exploded to new heights and he was fulfilled on a much deeper level.
Key Takeaways:[4:35] Jonathan is in his fourth year of business. [7:00] Jonathan had an awaking, but having an awakening is not just a one-time event, it’s a long, long process. [8:50] The whole world would shift if we thought more selflessly about our businesses. [9:30] Who is Jonathan? [13:00] After joining the real estate industry, Jonathan became a bit of a shark. [17:10] Under the advice of his mentor, Jonathan made a shift in his attitude and about 5 years later, it finally paid off! [19:15] When Jonathan finally started coming from a place of selflessness vs. selfishness, his business exploded. [25:20] The standard operating procedure does not have to be ruthless. [30:50] Jonathan made a strong commitment to changing his core beliefs about business. [37:15] People want to know you care and are looking out for them. [37:30] Selflessness will not give you instant gratification, but you are planting the seeds for a much bigger purpose and cause. [42:30] The 15 Core Operating Principles at Keyser are incredibly meaningful. Be sure to read it over twice!
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