Making promises and keeping them is a great way to build a brand.
Welcome to the 71st episode of Giving Back Insights, my Thursday solo show where I talk about how our guests and their charities serve others, to explore actions each of can take to make a difference in people’s lives and to share. Today I’m discussing How can I use my giving back to win more business? Listen to today’s episode and don’t forget to give your feedback and valuable comment. Enjoy!
Tweet ThisKey Takeaways:
The Gentleman in today’s cover is Seth Godin. He’s a marketer, entrepreneur, author and teacher. He talks a lot about authenticity.
Great books by Seth Godin.
| Tribes | 2008 | Leading, connecting, and creating movements |
| All Marketers Are Liars | 2005 | Marketing by telling authentic stories |
| Purple Cow: Transform Your Business by Being Remarkable | 2003 | Marketing by creating something truly unique |
| Permission Marketing: Turning Strangers into Friends and Friends into Customers | 1999 | Marketing is about building trust and adding value not interrupting their lives |
“Making promises and keeping them is a great way to build a brand.” helps me to address the biggest question I was asked ”How can I use my giving back to win more business?”
Why is that? Because in this case, the promise is to YOURSELF.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” This is about authenticity.
The brand is you!
CSR: corporate social responsibility. Businesses giving back in a professional way to their community wherever it is.
When you choose to give back, is it based on knowing that you will get something in return? If so, you’re not going to win more business. In fact, you’ll lose business.
Wherever your community is sharing what you have, giving back to the community, making difference to peoples live that is what we are talking about here.
The great way to standing out is to be a part of them community.
I am working on a new program, Give & Grow Rich.- How to transform your business into a force for good. It’s based on the wisdom our guests have shared. More on that to come.
People are good and people always want to take part something bigger than themselves. So help them do that!
Remember: Always err on the side of love & kindness.
Love & Gratitude,
Rob
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Backstage at the Giving Back PodcastEpisode 215, Insights 71"How can I use my giving back to win more business?"Alyson Lex Travis Speegle
Posted by Giving Back Podcast on Sunday, April 22, 2018
