216: Make a Profit and Make a Difference — Josh Schukman with Social Change Nation

It doesn’t have to be either/or. You can make money and make the world a better place at the same time.

Josh Schukman is the Founder and CEO of Social Change Nation, an online hub for startup social entrepreneurs. Josh’s website provides free information to help others start making money AND make a big difference at the same time. On the show, Josh shares how he found his purpose, what Social Change Nation is all about, and why it’s important that for-profit companies have values and purpose behind their products and services.

“When your eyes are open to something, you really can’t close them again.”

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Key Takeaways:

[3:50] How did Josh get involved with social change?

[7:25] When Josh took a year off to serve others, it was actually his first year ‘on’. Little did he know that it would spark a life of service.

[12:05] What is Social Change Nation all about?

[17:00] Social change is not a fad. Consumers are voting with their money. Consumers are supporting businesses that share their same values.

[23:55] People will turn on you very quickly if they feel deceived by your intentions and values.

[24:35] For traditional businesses which are making a transition towards social impact, it’s very hard for them to show vulnerability and to let others know what they care about.

[30:00] What is Impact Business Hub all about?

[39:00] You don’t need a certification in your business in order for you to give back. For example, Social Change Nation does not have an B-Corp certification.

[39:35] Start with your why. Just start and don’t let analysis paralysis stop you from giving back.

“This is not a fad. Consumers are voting with their pocketbooks and aligning with businesses that reflect their values.”

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