288: Building Valuable Connections without Losing Sight of the Mission — Maryanne Dersch with Courageous Communication

When you understand someone else’s needs first, you’re able to respond in an honest and authentic way.

Maryanne Dersch is the Founder of Courageous Communication and has over 30 years of advertising and communication experience. She is also the author of the new book, Courageous Communication! Maryanne helps nonprofits realize their true potential by showing them how to build meaningful relationships with their donors and how to show up in an authentic way. Find out more about Maryanne and the work she does on today’s episode!

“People want to give to organizations that are strong and powerful and meaningful.”

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Key Takeaways:

[3:05] Who is Maryanne and how did she first get involved with nonprofits?

[4:35] What is Courageous Communication all about?

[10:30] Nonprofits often feel very dependent on their donors and they feel like they have to make choices to please these donors instead of doing what’s right for the organization.

[13:35] Your nonprofit is a leader, and so are your volunteers and donors. When you approach it this way, you end up having a more balanced relationship with everyone.

[15:25] It’s important to think in terms of value when you’re working with others in your nonprofit.

[22:25] When you understand someone else’s needs first, you’re able to respond in an honest and authentic way.

[23:55] Maryanne shares two success stories of what ‘Courageous Communication’ looks like.

[32:55] We do not track time as seriously as money, and we should!

[42:40] No one wants to get ‘sold’ on why they should join your organization. There are so many better ways to approach relationships.

[48:00] Building relationships is a long-term approach.

[50:35] It all starts with a conversation! Feel free to reach out to Maryanne!

“Can we give each other a hand up as to where we want to go as opposed to a hand out?”

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