Join us as we dive into steps 3 and 4!
This podcast is part two of a four-part workshop series with Maryanne Dersch. Over the next few weeks, you’ll be hearing Maryanne break down how you can grab the attention and attract long-term, loyal donors. Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy. Let’s get started!
Key Takeaways:
[1:25] Who is Maryanne?
[2:30] Maryanne gives a brief summary of the first two steps they covered in part one.
[5:35] Step 3: Communication goals.
[9:40] Create a plan and use it as a roadmap. It doesn’t have to be perfect. Plans change!
[11:40] Think big and get creative! Don’t worry about editing it (for now).
[17:00] In order to grow, you have to do things differently!
[18:10] Maryanne breaks down a vision exercise you can do to help see your future self.
[22:50] If you don’t meet this goal, what’s the worst that can happen?
[26:45] Maryanne shares an example of what step 3 looks like when you apply it.
[30:55] Step 4: Messaging.
[36:15] How do you create your own ‘ideal donor’ avatar?
[41:15] Should you have more than one avatar?
[45:20] How do you structure a brand pyramid?
[52:00] What questions should you be asking yourself?
[59:35] Maryanne explains why it’s so, so important to have belief statements in your company.
[1:02:45] Belief statements let you know when you and your organization need to speak up.
[1:10:20] Step 4 is all about understanding who you’re talking to, and developing a system to talk to those people!
Mentioned in This Episode:
Giving Back Podcast
Maryanne Dersch
Courageous Communication, by Maryanne Dersch
Step 4: Avatar
Step 4: Belief Statements
Step 4: Messaging Brand Pyramid
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