Join us as we dive into steps 5 and 6!
This podcast is part three of a four-part workshop series with Maryanne Dersch. Maryanne breaks down how you can grab the attention of and attract long-term, loyal donors in this workshop series. Listen to part one and two before hearing this one! Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy. Let’s get started!
Tweet ThisKey Takeaways:
[1:25] Who is Maryanne? [2:20] Maryanne gives a brief summary of steps three and four that they covered in part two. [4:30] Step 5: Delivering the message. [6:30] How do you fundraise without fear? [9:05] It’s going to be okay, no matter what they say. [10:25] Maryanne shares an exercise you can go through to help put you in the right mindset. [13:35] Host a Lunch & Learn! [16:25] What is a strategy session? [19:25] How is a strategy session structured? [25:55] The end goal is to decide how to continue the relationship. [28:50] How do you create value for your donors? [36:20] Step 6: Social media. [42:00] When creating this plan, you’re not doing this alone. [43:15] What does a social media plan need to have? [45:35] An editorial calendar is your commitment to action. [48:10] The goal isn’t ‘likes’ on your social media page; the goal is to create engagement! [50:05] How do you create a social media policy? [56:55] Maryanne shares an example of what it looks like to stand up in a time of crisis or controversy. [1:00:10] By showing authenticity and vulnerability during a crisis, you gain respect from your donors. [1:04:30] Maryanne does a quick review of step 5 and step 6.
Mentioned in This Episode:
Courageous Communication, by Maryanne Dersch
