Here are some practical ways you can build strong rapport with your donors and have them fall in love with everything that you do.
Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way. After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection.
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[2:45] Who is Greg and why did he start MarketSmart? [4:20] Greg has seen organizations get as much as 300 to 1 ROI. Greg and his team personally aim for 100 to 1 ROI. [8:20] It’s important to create a collaborative atmosphere so that everyone can prosper. [15:55] The reason why we’re here is to try and live with purpose and intent. [18:50] Greg explains his process and how he helps nonprofits. [24:35] What’s Greg’s book, Engagement Fundraising, all about?[35:30] You will always need fundraisers/ facilitators to help walk donors through your process. [42:55] How does a brand new charity work with Greg? [46:15] Why is donor retention so low? [52:55] The way you engage your donors sucks! There’s a much better way to do it. [58:00] Greg himself was a mistreated donor who was fed up about being mistreated, which is why he created his company – to show nonprofits how to do it right! [1:04:30] For every dollar amount Greg’s staff gives, Greg will match it. [1:11:25] You have to know what it’s like to personally be a donor at your own charity.
