264: The World Gets Bigger When You Give Back! — CJ McClanahan with the Two Rule Foundation

You don’t have it ‘all’ until you truly begin to give back and help others.

CJ McClanahan is a Business Keynote Speaker and Sales and Leadership Coach with more than 25 years of executive leadership experience. He helps organizations achieve their financial goals as well as connect them with a bigger purpose – giving back. Find out more about CJ and his mission to serve others and support amazing charities along the way on this week’s show!

“Only by giving yourself to others in need are you really going to truly enjoy life to the maximum.”

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Key Takeaways:

[3:05] What is the Two Rule Foundation about?

[5:35] No matter the amount of money CJ’s coaching clients made or goals they had achieved, they still found themselves unhappy and unsatisfied.

[7:15] What is our purpose in life? It’s always to give back!

[9:45] How is it possible that humans were able to survive all these years? It’s because we banded and worked together in tribes.

[14:10] Let’s be clear, we’re all a little bit selfish, but giving back to make yourself (and others) happy, that’s the good kind of selfish.

[16:00] On the fence about giving back? Try it yourself and see how it goes.

[16:40] How does CJ help high-achievers become more ‘selfish’?

[21:30] 89% of consumers will switch to an alternative brand if they’re doing something good.

[28:10] CJ talks about a local Indianapolis charity that’s close to his heart.

[28:45] Imagine what would happen if all children, in all communities, had a level playing field.

[29:15] CJ participated in a Make-A-Wish and it charged his life forever.

[35:35] Who wants to live in an ‘either/or’ life? We’ve convinced ourselves that this is okay, but it can change.

[36:05] Did you know that Big Brothers/ Big Sisters has thousands of kids on their waiting list?

[40:10] CJ’s organization doesn’t tell people where to give their money. He wants people to give their money directly to the organization they support.

[40:45] Two Rule Foundation has a pledge coming up as well as other events.

[44:25] Please sign up for Two Rule’s newsletter for more information!

“Everyone needs something else. We need some sort of inner purpose, and it is always giving back. Always.”

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